Cookie and Privacy Policy

Effective Date: 01.10.24

At NoelThomas.ie, we are committed to protecting your personal information and ensuring transparency regarding how your data is collected, used, and stored. This Cookie and Privacy Policy outlines our practices in accordance with the General Data Protection Regulation (GDPR) and other applicable EU laws.

1. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience, analyze traffic, and support our advertising and marketing efforts. The main tracking tools we use include:

1.1. Cookies

A cookie is a small text file that is stored on your device when you visit our site. These cookies can be either:

  • Session cookies: Temporary cookies that are deleted when you close your browser.

  • Persistent cookies: These remain on your device for a set period or until you manually delete them.

We use the following types of cookies:

  • Necessary Cookies: Essential for the website’s functionality, allowing you to navigate and use key features like secure areas.

  • Analytical/Performance Cookies: Used to analyze how visitors use our site. These cookies help us improve website functionality, optimize user experience, and measure performance.

  • Marketing Cookies: These cookies are used to personalize the advertisements that are shown to you on our site or on third-party websites.

2. How We Use Tracking Technologies

We use the following tracking technologies to gather insights and collect personal data for business and marketing purposes:

2.1. Google Tag Manager

Google Tag Manager is a tag management system that allows us to update tags and code snippets on our site, improving our ability to track and optimize marketing campaigns.

2.2. Meta Pixel (Facebook Pixel)

The Meta Pixel tracks user interactions on our website and provides insights into ad performance. This tool allows us to retarget users on Facebook and Instagram with ads tailored to their interests based on their activity on our site.

2.3. Google Analytics

We use Google Analytics to monitor website performance, track user behavior, and collect data on website usage. Google Analytics collects information such as your IP address, browser type, pages visited, and time spent on the site.

Google Analytics uses cookies to gather this information. To comply with GDPR, we have enabled IP anonymization to ensure that user data is anonymized before it is sent to Google.

3. Data Collection

We collect personal information through various methods, including:

  • Email Subscriptions: When you provide your email to subscribe to our newsletter or updates, we store this data to send relevant communications.

  • Lead Generation Forms: If you fill out a form on our site, we collect the data you submit, such as your name, email, phone number, and other personal information. This data is used to follow up with you about our services or offers.

  • Squarespace Integration: Our website is built using Squarespace, which collects data such as your IP address, device type, and browsing behavior. This helps ensure smooth site performance and allows us to better understand our audience.

4. Purpose of Data Collection

We collect data for the following purposes:

  • To provide services: We use your personal data to respond to inquiries, process requests, and provide relevant services.

  • To improve the website: We analyze data to enhance the functionality and usability of the website.

  • For marketing and retargeting: Personal data is used to run paid advertising campaigns, especially through tools like Meta Pixel and Google Ads, allowing us to deliver relevant advertisements.

5. Legal Basis for Processing

We collect and process your data under the following legal grounds:

  • Consent: Where required, we will ask for your explicit consent to use cookies, track your data, and send marketing communications.

  • Legitimate Interests: We may process your data for our legitimate business interests, including website analytics, service improvements, and customer engagement, as long as this does not override your privacy rights.

6. Your Data Rights

Under GDPR, you have the following rights concerning your personal data:

  • Access: You can request access to the personal data we hold about you.

  • Correction: You have the right to correct any inaccurate data.

  • Deletion: You can request that we delete your personal data, subject to legal obligations.

  • Data Portability: You can request that we transfer your personal data to another service provider.

  • Opt-Out: You have the right to opt out of cookies and marketing communications.

7. Managing Cookies

You can manage your cookie preferences directly from your browser settings. You have the option to:

  • Block all cookies

  • Delete cookies that have already been placed on your device

  • Disable third-party cookies

For more information on managing cookies, visit: Your Online Choices.

8. Data Security

We take the security of your personal data seriously. We implement industry-standard security measures to protect your information from unauthorized access, disclosure, or destruction.

9. Changes to the Policy

We may update this policy to reflect changes in our practices or legal requirements. The effective date of the latest version will be indicated at the top of the policy.

10. Contact Us

If you have any questions about this Cookie and Privacy Policy or your data rights, please contact us at:

Email: noel@noelthomas.ie

This policy ensures compliance with EU GDPR guidelines and provides transparency on how we handle user data through cookies and tracking technologies.